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Blox automatically captures form submissions from your landing pages. When visitors fill out forms, their responses are stored and available for review, export, and integration with your other tools.

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How form capture works

When a visitor submits a form on your landing page:
  1. Blox detects the form submission
  2. Form field values are collected and labeled
  3. Data is sent to your Blox ‘Analytics’ panel

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What gets captured

For each form submission, Blox records:
  • Form name: Identified from the form’s ID, name attribute, or nearby headings
  • Field values: All visible input fields with their labels and values
  • Visitor information: Visitor ID, session ID, and variant
  • Context: Country, timestamp, and referrer

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Viewing submissions

To view form submissions:
  1. Open your page in the editor
  2. Navigate to the Analytics panel
  3. Select the Forms tab
  4. Choose a form to see its submissions
Each submission shows all captured fields with their values, plus metadata like timestamp and visitor ID.

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Exporting data

Export your form submissions as CSV:
  1. Open the form submissions view
  2. Click Export
  3. Download the CSV file
The export includes all fields and metadata for the selected submissions.

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Deleting submissions

To remove individual submissions:
  1. Locate the submission in the list
  2. Click the delete button
  3. Confirm the deletion
Deleted submissions are permanently removed and cannot be recovered.

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Form submission goals

You can create conversion goals based on form submissions:
  1. Go to your brand’s goal settings
  2. Create a new behavioral goal
  3. Select “Form submission” as the event type
  4. Use this goal in experiments to measure form conversion rates
This connects form submissions to your A/B testing and analytics.

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Privacy considerations

Form data may contain personal information. Blox:
  • Stores data securely in your account
  • Limits field value sizes to prevent abuse
  • Excludes hidden fields (except Blox metadata)
You’re responsible for:
  • Complying with privacy regulations (GDPR, CCPA, etc.)
  • Having appropriate consent mechanisms on your forms
  • Deleting data when requested by visitors