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Blox includes built-in analytics that track visitors, sessions, and engagement on your landing pages. View these metrics in your page’s analytics panel.

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Dashboard overview

The analytics dashboard shows key metrics for your page:
  • Live sessions: Visitors currently on your page
  • Page views: Total page loads
  • Unique visitors: Distinct people who visited
  • Bounce rate: Percentage of visitors who left without interacting
  • Interaction rate: Percentage of visitors who clicked, scrolled, or engaged

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Visitor tracking

Blox tracks visitors using first-party cookies:
  • Visitor ID: Persistent identifier (1-year duration)
  • Session ID: Identifies a single browsing session
  • Variant: Which page variant the visitor saw
  • Experiment: Which experiment they’re part of (if any)
This enables accurate counting of unique visitors and return visits.

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Engagement metrics

Beyond page views, Blox tracks how visitors interact:

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Clicks

Tracked on links, buttons, and elements with data-track attributes. Each click records:
  • What was clicked (element type, text, URL)
  • When it happened
  • Which variant the visitor was viewing

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Scroll depth

Blox records how far visitors scroll:
  • 25%, 50%, 75%, and 100% milestones
  • Used for scroll-based conversion goals
  • Indicates content engagement

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Time on page

Measured when visitors leave or navigate away:
  • Total time spent viewing the page
  • Whether they interacted during that time
  • Used for time-based conversion goals

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Breakdowns

The dashboard includes breakdowns by:

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Device type

  • Desktop
  • Tablet
  • Mobile
Based on screen width to categorize visitors by device.

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Geography

Top countries where your visitors are located, using Cloudflare’s geolocation data.

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Traffic sources

Where visitors came from:
  • Direct traffic
  • Search engines
  • Social media
  • Referral sites
  • Campaign links (UTM parameters)

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Attribution

Blox captures UTM parameters and other tracking identifiers:
  • utm_source
  • utm_medium
  • utm_campaign
  • utm_term
  • utm_content
  • gclid (Google Ads)
  • fbclid (Facebook)
  • ref (generic referral)
These appear in attribution reports and are associated with conversions.

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Variant analytics

When you have multiple variants, see metrics broken down by variant:
  • Page views per variant
  • Unique visitors per variant
  • Bounce rate per variant
  • Conversion rate per variant
This helps you understand performance differences even without a formal experiment.

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Time series

View metrics over time with the timeseries chart:
  • Daily or hourly granularity
  • Compare different date ranges
  • Identify traffic patterns and anomalies
Use the date picker to select your analysis period.

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Real-time updates

Analytics update continuously as new data arrives. The dashboard shows:
  • Current live sessions
  • Recent visitor activity
  • Up-to-date totals
Refresh the page or check back to see the latest numbers.

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Data retention

Analytics data is retained for the lifetime of your account. Historical data remains available for:
  • Long-term trend analysis
  • Comparing current vs. past performance
  • Audit and compliance purposes

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Export

Currently, analytics data is available through the dashboard. For integrations or external analysis, use:
  • Google Analytics connection for additional export options
  • Form data export for submission-level details
  • API access (contact support for enterprise needs)

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Privacy

Blox analytics are first-party and privacy-focused:
  • No cross-site tracking
  • Data stays in your account
  • Visitor IDs are pseudonymous (not tied to personal identity)
  • Compliant with common privacy frameworks when used appropriately
You remain responsible for having appropriate privacy policies and consent mechanisms.