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When your page is ready for visitors, you publish it to make it live. Publishing deploys your page to Blox’s global edge network, making it accessible at your configured URL.

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Publishing a page

  1. Click the Publish button in the editor toolbar
  2. Review the publish popover showing your page URL
  3. Click Publish to deploy
The page deploys within seconds. Once complete, your page is live and accessible to visitors.

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What gets published

When you publish, Blox deploys:
  • All active variants
  • Current experiment configuration
  • Traffic allocation settings
  • Any custom code blocks enabled for your brand
Everything is packaged together so your experiments and tracking work correctly.

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Viewing your published page

After publishing, click the URL in the publish popover to open your live page. The URL follows this pattern:
  • Default domain: yourbrand.blox.page/page-slug
  • Custom domain: yourdomain.com/page-slug

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Unpublished changes

After you make edits to a published page, you’ll see an “unpublished changes” indicator. This means the live version differs from what you see in the editor. To update the live page with your changes:
  1. Click the Publish button (now labeled Update)
  2. Confirm the update
The updated version deploys and replaces the previous version.

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Publishing status

The publish button shows the current status:
StatusMeaning
PublishPage has never been published
UpdatePublished page has unpublished changes
Publishing…Deployment in progress
PublishedLive version matches editor version

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Who published

The publish popover shows when the page was last published and who published it. This helps teams track deployment history.

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Unpublishing a page

To take a page offline:
  1. Click the publish button to open the popover
  2. Click Unpublish
  3. Confirm the action
The page is removed from the edge network and returns a 404 error to visitors. You can republish at any time to bring it back online.

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How publishing works

Behind the scenes, publishing:
  1. Validates your page has required content
  2. Packages all variants and configuration
  3. Deploys to Cloudflare’s global edge network
  4. Purges any cached versions
  5. Updates the page status in real time
The edge deployment means your page loads quickly for visitors anywhere in the world.

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Notifications

When a page is published or unpublished, team members receive email notifications. This keeps everyone informed about what’s live.

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Publishing and experiments

If you have an experiment configured, publishing includes the experiment settings:
  • Which variants are in the experiment
  • Traffic allocation percentages
  • Experiment status (scheduled, running, paused)
Changes to experiment settings require republishing to take effect.

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Best practices

  • Preview before publishing: Check your page in preview mode first
  • Test on mobile: Verify the page works on different screen sizes
  • Publish during low traffic: Major updates are less risky during quiet periods
  • Communicate with your team: Let others know when you’re publishing changes