Managing Goals

Goals track the actions you want visitors to take on your landing pages. By defining goals, you can measure conversion rates and optimize your pages through experimentation.

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Types of goals

Blox supports two categories of goals:

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Behavioral goals

Track actions that happen on your landing page:

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External goals

Track conversions that happen outside your landing page, like purchases on your main website. These require adding a tracking script to the external page.

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Creating a goal

1. Open your brand settings
2. Navigate to the Goals section
3. Click Create goal
4. Choose the goal type (behavioral or external)
5. Configure the goal settings
6. Save

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Behavioral goal settings

For behavioral goals, select the event type and configure any options:

• Form submission: No additional configuration needed
• Link click: No additional configuration needed
• Scroll position: Choose the threshold (25%, 50%, 75%, or 100%)
• Time on page: Enter the duration in seconds

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External goal settings

For external goals:

1. Enter a name for the goal
2. Enter an event name (used in the tracking code)
3. Save to get your tracking code snippet

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Using goals in experiments

Goals become most valuable when connected to experiments:

1. Create your experiment
2. Add a primary goal (the main metric you’re optimizing)
3. Optionally add up to 3 secondary goals
4. Start the experiment

The experiment tracks conversions for each goal by variant, letting you see which variant performs best.

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Viewing goal performance

Each goal shows:

• Total conversions: How many times the goal was achieved
• Created date: When the goal was set up

When used in experiments, you’ll see:

• Conversions per variant
• Conversion rate per variant
• Statistical significance

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Editing goals

To modify a goal:

1. Find the goal in your goals list
2. Click to edit
3. Update the name, event type, or configuration
4. Save changes

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Archiving goals

If a goal is no longer needed but has historical data you want to preserve:

1. Open the goal
2. Click Archive
3. Confirm the action

Archived goals don’t appear in goal selectors but their data remains in completed experiments.

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Deleting goals

To permanently remove a goal:

1. Find the goal in your goals list
2. Click the delete button
3. Confirm the deletion

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Goal matching

Blox automatically matches visitor actions to your goals:

• Form submissions: Any form submit event matches a form submission goal
• Link clicks: Clicks on anchor (<a>) elements match link click goals
• Scroll position: Reaching the threshold percentage matches scroll goals
• Time on page: Staying for the specified duration matches time goals

Matching happens in real time as visitors interact with your pages.

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Deduplication

Each visitor can only convert once per goal. If a visitor submits a form multiple times, it counts as one conversion. This prevents inflated metrics and matches how most marketing tools work.

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Best practices

• Name goals clearly: Use descriptive names like “Contact form submission” or “Reached bottom of page”
• Start simple: Begin with one primary goal before adding secondary metrics
• Match goals to intent: Choose goals that indicate genuine visitor interest, not just any interaction
• Use scroll and time carefully: These can be too easy to achieve—set meaningful thresholds